Aletha Carson, DVM and team member at Pet Insight Project, shares her perspective on the future of technology-empowered pet care, and how the team is helping to make a better world for pets everywhere.
Regular physical activity is an important habit to get or stay in shape, but exercise can look very different from one person to the next. While our bodies do a good job of telling us how hard to push ourselves, pet owners don’t receive this critical feedback when making decisions about their dog’s activity routine. Pet Insight Project creates a unique opportunity to provide pet owners with clearer, data-based guidance about their dogs’ activity requirements. We uncovered some previously unseen links between activity and obesity in dogs.
Has your off-the-wall puppy traded chasing squirrels for watching passing cars as she matured? We asked project participants how active they thought their dog was before starting the project and measuring activity with Whistle. In this post, we explore differences between owners’ perception of what dogs do and what their Whistle FITs actually say - helping us understand the life of our dogs when we’re away.
Thanks to our participants and the new detection abilities of Whistle, we’re able to explore the daily behaviors of tens of thousands of dogs in incredible detail, with over 29 trillion movements detected and quantified in 2018! It can be easy to lose the individual stories of our participants in those giant numbers, so we explored a year in the life of Vitas - one of our canine colleagues at Whistle - through the lens of his behavior data. Vitas’ experienced a big life event this year, and his Pet Insight-enabled Whistle was able to highlight the impact of this life event on his daily habits.
The daily activity goal is a core part of Whistle that we’ve designed to encourage active lifestyles and help make sure pets (and their parents) are getting the regular exercise they need to be happy and healthy. Our data science team explored the data behind the activity goal to see how the daily goal impacts our users’ activity habits. Spoiler alert: the daily activity goal motivates pet owners to give their pet some extra exercise to hit their goal!